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Pillar · Reporting & steering

Steer on numbers, not on gut.

I connect your CRM to reliable dashboards: what drives pipeline, where it stalls, what your forecast is really worth. No more hand-built reports, you decide on up-to-date numbers. Built in your tools, handed over to your team.

Live dashboardlive
LeadMQLSQLDealWon

90-day forecast

€1.24M

Win rate

24 %

The diagnosis

Why you’re steering blind

It’s not a lack of data. It’s that it doesn’t speak to you. Four symptoms show up in almost every company.

A forecast that changes every month

You announce a number, it moves, you lose credibility with your board and your reps.

Hand-built reports

Hours in Excel stitching exports together, for numbers already stale by the time you read them.

No view of what drives pipe

You know what drives activity, not what actually closes. You spend a bit blind.

Problems show up too late

A hole in the pipeline appears when it’s already too late to react.

The reframe

You don’t run a company on an Excel from three weeks ago.

Your numbers already exist, scattered across your CRM and your tools. What’s missing is the system that makes them readable, reliable and up to date.

Your control tower

What you finally see clearly

The numbers that matter to steer, gathered in one place and reliable. You decide on facts, not on a feeling.

A forecast you can believe inWhat really drives pipelineWhere your deals stallYour pipeline velocityPerformance by channel and by repYour KPIs up to date, in real time
The method

From raw data to a dashboard, in 3 moves

We start from your real steering questions, make the data reliable, and make it readable. And we hand you the keys.

01

Frame

We define the numbers that truly matter to you: forecast, pipeline, revenue sources. Your real steering questions.

02

Connect

We connect and make your data reliable. Source → deal attribution, clean pipeline stages, definitions shared across the team.

03

Steer

Your dashboards in HubSpot or a custom tool, updated automatically. Documented and handed over.

Under the hood

The machine that keeps your numbers current

Once in place, your dashboards live on their own. You stop chasing data, it comes to you, clean and reliable.

Your data reconciled

CRM, tools and sources connected and cleaned. A single source of truth, no more contradicting numbers.

Dashboards that update themselves

No more manual Excel export. The numbers refresh automatically, you read them whenever you want.

Built in your tools

HubSpot or a custom reporting tool, depending on your stack. Documented and handed over. No black box.

The result

Take back control of your numbers

  • A reliable forecast your team and your board can believe in.
  • The visibility to know where to act, before it’s too late.
  • No more hours of manual reporting: your numbers are there, up to date.
FAQ

The questions I get asked

Do you do web tracking or Google Analytics?

No. I focus on sales steering and pipeline reporting, via your CRM (HubSpot, Salesforce…) or a custom tool. Not web analytics.

Which tool do you work in?

HubSpot first, or a custom reporting tool if your stack calls for it. Always in your tools, and handed over.

How long does it take?

A few weeks depending on the complexity of your sources. We start by framing the numbers that truly matter to you.

And after, do I depend on you?

No. Everything is documented and your team is trained to read and evolve its dashboards autonomously.

What’s the starting point?

A diagnosis of your current reporting: your sources, your numbers, your blind spots. No commitment.

Contact

Ready to steer clearly?

We start with a diagnosis of your reporting: your sources, your numbers, your blind spots. No slide deck, just a clear starting point.

Make my reporting reliable

Free · 30 min · No commitment · Reply within 1 business day